March 2024
Trust Is The New Currency – How Wealthy Are You?
Today, most business transactions – whether buying shampoo or tonight’s dinner – are faceless. That’s why in our digital world, trust is the new currency.This shift in consumer behavior, sometimes called the “trust economy,” is more than the quality of products or services you offer; it’s about constructing a bedrock of reliability and transparency so customers choose you over competitors.
“Trust keeps society running. Even the most trivial interactions rely on small acts of trust,” the Economist reported. This isn’t lost on company leaders either.
PwC’s 25th Annual Global CEO Survey reported that behind industry conditions, consumer trust is the most important predictor of a company’s past and future financial performance. read more
February 2024
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